Putting the 🔥 in calamitous social media backfire
As well as toiling away creating big budget TV campaigns (trudging around the world from film set to film set, 5-star hotel to 5-star hotel), I’ve also occasionally been lucky enough to work on the most sought-after brief in any creative department… the social media post.
I’ve worked on the some of the most successful and groundbreaking social campaigns of the past four decades. Here are some of my best performing tweets…